Services
Data Acquisition
H2M's data acquisition programs, powered by Factua — our proprietary data platform — capture first-party, consent-verified, intent-validated consumer records in real time. The result is a pipeline of people actively looking for what you offer.
Get StartedThe Difference Between A Lead and A Prospect.
Most data vendors sell lists. Thousands of names, email addresses, and phone numbers — scraped, recycled, and resold to anyone willing to pay. The result is a 'lead' who has no idea who you are, never asked to hear from you, and is legally protected from your outreach if consent wasn't properly obtained.
H2M does something different. Our data acquisition programs capture consumers at the moment of intent — when they're actively researching, comparing, or preparing to make a purchase decision. Every record is captured with explicit first-party consent, enriched with behavioral data through Factua, and delivered with full TCPA documentation that protects you if you're ever challenged on it.
The result isn't a list. It's a pipeline — people who are ready to hear from you, at the moment they're most receptive, with the consent documentation to prove it.
Powered by Factua: H2M's Proprietary Data Platform
Factua is H2M's proprietary data platform — the technology layer that powers our data acquisition programs. Factua captures and processes first-party consumer data across H2M's owned and operated properties, enriches it with behavioral intent signals in real time, verifies consent at the point of capture, and delivers structured, campaign-ready records to our clients. No other partner you work with has access to Factua — it is exclusively H2M's.
What makes Factua different
What makes Factua different from third-party data platforms isn't just the technology — it's the data lineage. Because Factua captures data on H2M's own properties, every record has a clear, auditable consent chain from the first interaction to the final delivery. In an era of increasing data privacy regulation, that lineage isn't just a compliance asset — it's a competitive one.
Our 5-Step Process
How H2M Data Acquisition Works
Campaign & Audience Targeting Setup
We define your ideal consumer profile: demographics, intent signals, geographic targeting, and industry vertical. Targeting parameters are configured within Factua to match your audience with precision.
Intent-Based Capture Across Owned Properties
Consumers are captured on H2M's owned and operated properties at the moment they're expressing active intent — filling out a form, comparing options, or requesting information in your category. This is first-party data captured with full transparency.
Real-Time Enrichment & Validation
Each record is instantly enriched through Factua with behavioral signals, demographic data, and contact validation. Duplicate records, invalid contact information, and previously suppressed contacts are filtered in real time before any record reaches your pipeline.
Consent Verification & TCPA Documentation
Prior express written consent is captured and documented at the point of interaction — creating a clear, timestamped audit trail for every record. This documentation is delivered alongside each lead and maintained in H2M's records for regulatory protection.
Delivery & Integration
Records are delivered to your CRM, marketing platform, or data warehouse in real time via API or scheduled batch — formatted to your specifications and ready for immediate campaign activation.
What You Get With H2M Data Acquisition
Factua-Powered Intent Scoring
Every record is scored for purchase intent at the moment of capture — so you know which prospects are in active research mode versus early awareness, and can prioritize your outreach accordingly.
First-Party, Consent-Verified Data
All records are captured directly by H2M on owned properties — not aggregated from third parties, not scraped, and not recycled from prior campaigns. Consent is first-party, explicit, and documented.
TCPA Documentation at the Point of Capture
Every record includes timestamped consent documentation that satisfies TCPA prior express written consent requirements. This documentation is available on demand for any compliance audit or legal review.
Real-Time Delivery via API
Records are delivered to your systems the moment they're captured — no batch delays, no stale data. Real-time delivery means you can reach high-intent prospects at the peak of their interest.
Suppression Matching & Deduplication
Before delivery, every record is matched against your existing suppression lists, do-not-contact databases, and prior campaign records to eliminate duplicates and protect your compliance posture.
Vertical-Specific Audience Targeting
Factua's targeting parameters are calibrated for H2M's six core verticals — including insurance, financial services, healthcare, legal, education, and staffing — with audience models refined from years of campaign performance data.
Data Enrichment for Existing Lists
Already have a database? H2M can enrich your existing records with updated contact information, behavioral signals, and intent scores through Factua — turning a cold list into an actionable pipeline.
Why Data Quality Is the Most Important Variable in Your Marketing
5X
Up to 5x more effective - First-party data campaigns consistently outperform third-party data campaigns across key conversion metrics — because intent-captured data reaches people at the moment they're ready to act.
$12.9B
$12.9 billion lost annually - Estimated annual cost of poor data quality to US businesses — including wasted ad spend, failed campaigns, and compliance exposure from unverified contacts.
Post-cookie era
With third-party cookies deprecated across major browsers, first-party, consent-based data acquisition isn't just best practice — it's the only sustainable path to audience ownership.
Intent Data That Performs in Your Vertical
Factua's targeting models are built for the specific audiences, conversion behaviors, and compliance requirements of H2M's core verticals.
Staffing
Active Job Seeker Data for Recruitment/industries/staffing
Education
High-Intent Student Prospect Data/industries/education
Financial Services
Verified, High-LTV Consumer Leads/industries/financial-services
Healthcare
Patient Acquisition Leads/industries/healthcare
Insurance
Lead Nurture & Policy Renewal Campaigns/industries/insurance
Legal
Plaintiff Leads for Mass Tort & Personal Injury/industries/legal
Your Next Customer Is Out There. Factua Can Find Them.
Stop buying stale lists from data brokers. Start acquiring first-party, intent-verified records built specifically for your audience — with the consent documentation to back every contact you reach.
Get Started Today