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Insurance Marketing

High-Intent Insurance Leads. Performance Pricing. Zero Compliance Exposure

H2M delivers first-party, consent-verified leads across auto, home, life, and Medicare — powered by Factua’s intent scoring and priced on CPA and CPL models that keep our incentives aligned with your results.

Get Insurance Leads

The Insurance Lead Quality Problem Isn't Going Away On Its Own.

Insurance is one of the most competitive lead generation markets in the country

Every carrier, every agency, and every broker is chasing the same high-intent consumers — and most of them are buying the same recycled data from the same aggregators, reaching the same people who've already been called seventeen times.

The result is predictable

Rising CPLs, declining contact rates, frustrated agents, and a compliance environment that's getting stricter every year. The FCC's January 2025 one-to-one consent rule changes the landscape further — making the shared, mass-aggregated lead model not just ineffective, but legally risky.

H2M's approach is built for exactly this environment

First-party data. Intent-validated acquisition. Documented consent at the point of capture. And a performance-based pricing model that means we only succeed when you do.

How H2M Solves Insurance Lead Generation

First-Party, One-to-One Consent Data

Every lead H2M delivers for insurance clients is captured with individual, documented consent — compliant with TCPA and the FCC's one-to-one consent framework. No shared consent forms. No recycled aggregator lists. Each record includes a timestamped consent trail you can produce in any audit or litigation.

Factua Intent Scoring for Insurance Consumers

Factua's behavioral data layer identifies consumers who are actively in the market for insurance — comparing rates, researching coverage options, or responding to life events that trigger insurance needs (home purchase, new vehicle, aging into Medicare). You reach people when they're ready to buy, not after the window has closed.

Performance-Based Pricing: CPA & CPL

H2M's publisher network and data programs are priced on performance — cost per lead or cost per acquisition. No impressions. No clicks for clicks' sake. You pay for records that meet your defined criteria, and we bear the risk of delivery.

Multi-Line Coverage: Auto, Home, Life & Medicare

H2M's insurance programs span all major lines: auto, homeowners, life, and Medicare Advantage and Supplement. Each line has its own audience behavior, compliance requirements, and conversion economics — and H2M's programs are calibrated for all of them.

Dedicated Insurance Compliance Infrastructure

Insurance marketing sits at the intersection of TCPA, FTC guidelines, CMS Medicare marketing rules, and state-level insurance advertising regulations. H2M's compliance infrastructure is built to navigate all of them — so your campaigns are protected at every layer.

SMS Outreach for Agent Appointment Setting

Once leads are in your pipeline, H2M's SMS marketing capabilities can automate initial outreach, appointment reminders, and policy renewal sequences — with the same TCPA-compliant infrastructure that governs our data acquisition programs.

Compliance: TCPA, FCC One-to-One Consent & CMS Rules

Insurance lead generation is governed by multiple overlapping regulatory frameworks. The Telephone Consumer Protection Act (TCPA) governs any outreach via call or text. The FCC's 2025 one-to-one consent rule requires that consumer consent specifically name each company authorized to contact them — ending the practice of mass-shared lead consent. CMS regulations govern Medicare Advantage and Supplement marketing with strict rules on when, how, and what agents can say. State insurance departments impose additional advertising standards. H2M's programs are built to comply with all of these frameworks simultaneously.

The Numbers That Drive Insurance Marketing Decisions

$1.5T+

The U.S. insurance market — one of the largest and most competitive lead generation verticals in the country, where data quality is the single biggest variable separating profitable agencies from ones burning through budget.

98%

98% SMS open rate. H2M's SMS outreach programs achieve near-universal open rates — critical for appointment setting and time-sensitive insurance offers where first-contact speed directly correlates with conversion rate.

1st

First contact speed wins. Responding to an insurance lead within 5 minutes increases conversion probability by up to 9x compared to a 30-minute response. H2M's real-time lead delivery and SMS follow-up automation are built to capture that window.

Ready to Build a Compliant, High-Performance Insurance Lead Program?

H2M brings together the data, compliance infrastructure, and performance pricing model that insurance marketers need right now — not a generic lead gen play, but a program built for the way insurance is sold.

Get Insurance Leads